The Monster Marketing Activities Checklist
Your definitive guide to what marketing activity is appropriate to use at each stage of your customer’s buying journey. This 5-page spreadsheet lists the most common activities and channels. Identify your “bright spots” (marketing tactics that are currently working well for you) and new ones that are worth testing to build your marketing programs.
Here’s your *FREE* definitive guide to the effective appropriate marketing activities and tactics for each stage of your customer’s buying journey. Use this monster list to help you find the ones you should include in your own marketing mix. Track your “bright spots”—the activities and tactics that are currently working well for you. Add in the ones that you want to audition. Start with a small test and scale it up and out if the results are promising.
I have included tips on how to measure results, so you know which ones are your keepers, and which ones you need to dump immediately. There are also links to resources to help you determine what are typical results and Return on Investment (ROI) for some of the more standard marketing activities. Keep your marketing SMART—(S)pecific, (M)easurable, (A)chievable, (R)elevant and (T)ime-based.