My idea of marketing success is...

Achieving Growth & Revenue Targets

Gaining market share and outfoxing competitors with strategic, proven marketing programs and tactics.

Reaping Solid Returns on  Marketing Investments

Building increased sales revenue and customer growth driven by intelligent, efficient marketing that reduces risks and accelerates marketing gains. 

Reclaiming Time to Focus on Important Business Priorities

Maximizing results and eliminate time-wasting marketing that doesn't generate measurable returns. 

Areas of expertise

Strategy & Diagnostics

  • Brand strategy & positioning
  • Brand roadmaps & plans
  • Market & competitive research
  • Campaign strategy
  • Business & product development strategy
  • Marketing analysis & strategy
  • SEO analysis, strategy & plans
  • Marketing plans
  • Dashboards, KPI scorecards & analytics tools

Branding & Messaging

  • Branding & positioning
  • Messaging & message ladders
  • Value propositions
  • Content development
  • Writing
  • Editing
  • Certified StoryBrand™ Guide

Marketing

  • Lead generation programs (drip campaigns)
  • Email and social media marketing
  • Influencer & media lists (social media, industry & media)
  • Marketing & sales collateral—content, design, graphics & production
  • Website wireframes & content 

Project Management

  • Social media program management (content and social media calendars)
  • Project management
  • Product launches
  • Campaign launches
  • Effective & consistent Implementation of marketing tactics

How I work with you

Basically what works best for you—I'm an adaptable, easy-to-work-with, cat-herding samurai with razor-sharp branding and marketing instincts. I work directly with you or your team on short-term projects  or provide project/ vendor management for your bigger, mission-critical marketing programs that have lots of moving parts. I now offer monthly payment plans so you can pay as you build.

You build the program you want:

  1. I provide assessments, plans and appropriate tool recommendations for you to implement on your own.
  2. I provide assessments, plan and collaborative support. We divide and conquer your to-do list. You choose what you want to tackle, and I will take care of of the rest, recruiting first-rate minions as needed. I will also work with your existing service provider network. 
  3. I provide assessments, plan and do the work directly for you. I have a network of experts to create your virtual support team, so project scope is not an issue. 

I am a Certified StoryBrand Guide, and love taking clients through Don Miller’s excellent StoryBrand framework method to get your branding and messaging back on track. I love cat-herding and enjoy working as a strategic project manager in collaboration with other talented and experienced industry experts. Or building a project dream team with your own trusted vendors. (“Fractional Chief Marketing Officer at a fraction of the price,” as Don puts it.)

BOOK ME

Coffee Date

Our first meeting is at no charge! Let's get together over coffee or tea and get to know each other, face to face. You pick the place and time in or around Portland/Vancouver areas. I'll be there.

This is your chance to talk with me and decide if you think we can work together. Bring your marketing ideas, issues and your top 3 goals. Don't forget to add any thoughts you may have about working with a consultant. Come prepared to discuss you, your business and how you see us working together.

Phone date

Our first meeting is at no charge! Let's get together over coffee or tea and get to know each other, face to face. You pick the place and time in or around Portland/Vancouver areas. I'll be there.

This is your chance to talk with me and decide if you think we can work together. Bring your marketing ideas, issues and your top 3 goals. Don't forget to add any thoughts you may have about working with a consultant. Come prepared to discuss you, your business and how you see us working together.

Portland | Vancouver events

If you are a holistic healthcare practitioner, join me and my expert co-organizers at one of our free Meetup groups. We believe in paying forward and having fun helping each other out at the same time.

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