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Resource Library - Haloway Consulting

Resource Library

Resources for Small Businesses, Startups and Entrepreneurs

Recommended reads

My Wednesday morning business breakfast meetup group is currently chewing through "The Pumpkin Plan" as part of our collective 2019 goal-setting efforts. Easy, fast read with lots of great tips and actionable recommendations. 

So what is the Pumpkin Plan?

  • Plant the right seeds. Focus all of your attention, money, and time on figuring out how to grow your company doing it.
  • Weed out the losers. Figure out which customers add the most value and provide the best opportunities for sustained growth. Then ditch the worst of the worst.
  • Nurture the winners. Once you figure out who your best customers are, overdeliver on every single promise.
Have a favorite book or website resource that you would like to recommend? Send us your comments!

Books and Publications
Branding
Business & Life
Customer experience, psychology & influencing
Digital Marketing & Social Media
Marketing
Trends & Forecasting
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