In this week’s edition of “Tuesday Tips & Tricks,” I’m going to show you how to use hashtags to help boost your content visibility online. Think of a hashtag as a quick and easy way for people to sort social media posts by topic or theme. In other words, hashtags are similar to keywords, in that users will search on a hashtag in Twitter and other platforms to see what other people are saying about the topic.
Because of this, I have created a very practical set of guidelines collected form HubSpot and other social media resources to make it easier for you to start using hashtags.
Here’s an example of the hashtags I used in a recent Twitter post to promote a blog post on my website. I have the #Go4Broke hashtag that relates to the national day theme and my business hashtag #HCPDX. However, I should have added my #MarketingMeyvn hashtag!
Search on Twitter or other hashtag sites such as https://www.hashtags.org/ to find relevant hashtags for your posts. I recommend that you double-check the hashtag to make sure that you are not launching into something that is not appropriate fit for you, especially if you are using the hashtag for business postings. Above all, test, test and test! (See my general guidelines at the end of the post.)
For example, hashtags are often used to unite conversations around things like:
After you have created your hashtags, remember to use them sparingly. Too many hashtags on Facebook leads to fewer interactions. FaceBook posts without a lot of hashtags generally outperform those with lots of hashtags.
A Twitter hashtag ties the conversations of different users into one stream. If Twitter users who aren't otherwise connected to one another talk about the same topic using a specific hashtag, their tweets will appear in the same stream. As long as your account is public, anyone who does a search for that hashtag may find your tweet.
Along with hashtags for events, campaigns, and promotions, there are these unique things on Twitter called Twitter Chats. Twitter Chats are live Q&A sessions organized around a hashtag—either on the fly, or at a pre-arranged time.
To use a hashtag on Facebook, all you have to do is publish a Facebook post to your Page or timeline that includes the hashtag.
In conclusion, here are the steps and guidelines you should follow to create a great hashtag: